READY TO MAKE YOUR NEXT TRADE SHOW WORTH IT?

meet buyers, land orders, and GET a return on your investment.

How to Make Your Next Trade Show WORTH IT

Contemplating whether or not you should even invest in a trade show?

Fed up watching other booths get more business than you?

THIS COURSE IS FOR YOU.


We were scared to do our first trade show.

To be there, we invested $12,000 between show fees, exhibiting materials, shipping, and more. It was 3 long days of waiting around, speaking to a few people, and hoping for a miracle.

We were frustrated seeing NEIGHBORING booths get flooded with traffic. We KNEW they were walking away with a decent amount of orders, but for us, it just wasn't happening like that.

We ended up walking away with $7,000 in orders, leaving us -$5,000 in the hole.

Yikes.

We promised ourselves that the next time around, we would step up our game and walk away from the show NET POSITIVE. Instead of winging it, we carefully planned every aspect. We brought the right selling tools with us and we utilized different selling techniques.

EVERYTHING CHANGED.

THE FOLLOWING YEAR, we walked away with $30,000 in orders.

And that didn't include the larger buyers who wait until after the show to place their orders. We had over 45 solid leads, from small boutiques to chain stores that generated sales for us even after the show was over (we still get sales from these accounts today!)

 

SO WHAT CHANGED?

  • WE STOPPED SPENDING MONEY ON GIMMICKY TACTICS (LIKE GETTING FEATURED IN THE “NEW PRODUCTS” SHOWCASE) AND INSTEAD FOCUSED ON REAL FACE-TO-FACE SELLING Techniques THAT GOT US ORDERS.

  • WE TRACKED ALL OF OUR EXPENSES TO MAKE SURE WE WERE ONLY INVESTING IN WHAT WE NEEDED. WE PASSED ON EVERYTHING ELSE.

  • WE STOPPED “WINGING” IT AND CAREFULLY PLANNED OUT EVERY DETAIL BEFORE GETTING TO THE SHOW.

  • WE IMPLEMENTED A SYSTEM THAT HELPED US SEND HYPER-RELEVANT FOLLOW-UPS emails WHICH RAKED IN sales EVEN AFTER THE SHOW WAS OVER.

 

You don’t have to be experienced to walk away from a trade show a winner. And having unsuccessful shows in the past doesn’t mean you can’t change your strategy and achieve the results you want.

You have to spend the time to carefully plan, steer clear of the icky sales gimmicks, and focus on implementing strategies THAT WILL ACTUALLY GET YOU RESULTS.

 

HOW TO MAKE YOUR NEXT TRADESHOW WORTH IT has all the tips, tricks, & tools you need for your next show.

 

We boil down the most important information & put it all in one place. 

HOW TO SAVE MONEY ON YOUR REGISTRATION COST, SHOW FEES, SHIPPING + MORE.

THE SALES STRATEGIES THAT LANDED US ORDERS + GENERATED LEADS.

A CLEAR ROAD MAP OF WHEN TO BEGIN PLANNING, WHAT TO PREPARE + MORE.

I want to share some great news! Using what you taught, I picked up 8 new wholesale accounts at my last show! I’m also in conversation with 3 other buyers because I used the follow-up techniques. So excited!

WHY TAKE THIS COURSE?

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The ultimate goal is to get orders while you’re at the trade show. We’ll teach you proven strategies that will rake in orders even after the show is over.

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We’ll tell you which "extras" are worth it and which ones are not. We'll also share the tricks we use to save ourselves thousands of dollars on each show. 

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Get your pre-show planning down to a science to ensure your next trade show experience is a smooth one. We'll show you how we execute flawlessly.


 

WHAT YOU'LL LEARN

  • How we evaluate the potential ROI of each trade show we attend.
     

  • Tricks & tips we use to save at least $1,000 on each trade show.
     

  • How to make sure the “big buyers” you’re interested in actually stop by your booth.
     

  • The selling techniques we use to build trust + engage with buyers we've never met before.
     

  • Which trade show “extras” are a scam that you should not waste your money on.
     

  • What types of “show specials” work (and what types don’t work).
     

  • The follow-up technique we use to get orders from buyers who didn’t buy at the show.
     

  • Examples of real email script we send to boutiques, specialty stores, and mass merchants.

 
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WHEN YOU GRAB A SEAT IN OUR CLASSROOM, YOU'LL ALSO GET:

 
 
 
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EXPENSE TRACKER

The most important thing is to make a show budget, and stick to it! You’ll get the very same template we use to track your expenses and determine how much your next tradeshow is going to cost you

 
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NOTE TAKING SYSTEM

Some trade shows are conducive to order writing, while others are more for browsing and previewing. The key is to nail your follow-up emails with any leads you’ve obtained at the show.

This note taking system ensures you’re recording specific types of information that will ultimately help you rake in orders after the show. 

 
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ORDER TAKING TEMPLATE

Imagine talking with a buyer and another important buyer walks into your booth. Now you’re scRambling to wrap up your current conversation and move on to the next customer.

This order taking template ensures you move quickly so that you can maximize the number of interactions you have at the show. You can easily customize this template with your own products & logos.

 
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PACKING CHECKLIST

Can’t tell you how many times we’ve showed up to a trade show only to realize we’re missing key supplies.

This packing list covers everything you will need to bring with you so you can avoid last minute runs to the store.

 
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PREPARATION TIMELINE

Flawless execution requires careful pre-planning. Utilize our timeline to make sure you know what to do, and when. Hitting necessary deadlines will allow you to take advantage of money saving opportunities! And who doesn’t like to save money.

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“I didn’t think I’d learn anything new since I’ve already attended 2 trade shows. It’s hard to realize the mistakes you’re making when you’re on your own, but this course gave me the perspective I needed to change my strategy. Great investment.”
“This course was exactly what I was looking for--an easy to understand road-map of what to what to prepare and what to expect. I feel like you answered all my 50 questions in this short presentation.”
 
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“How do I know if a trade show is worth the effort?”

 “What shows should I sign up for?”

“What type of return should I expect?”

“What will I need to prepare and by when?”

“How can I make sure I stay on budget?”

“What ‘show extras’ are worth it? And what aren’t?”

“What do I say when an important buyer walks into my booth?”

“How should I follow-up so that I get a positive response?”

We'll answer all these questions (and more) inside.

 
Tradeshow Course Peak Inside
 

Each module is an easy-to-watch video.
you can replay, take notes, and go at your own pace.


MODULE 1: TRADE SHOW OVERVIEW

  • Some trade shows are worth it, some aren’t. How to decide which ones to go to.
  • Four important reasons you should exhibit at trade shows.
  • What types of ROI (return on investment) to expect.

MODULE 2: PRE-SHOW PREP

  • Why you need to sign up early.
  • How to create a budget & track your expenses.
  • What packing process you should implement to ensure a smooth setup.
  • What’s worth bringing on your own so you don’t get up-charged at the show.
  • Merchandising tips: how big buyers want to see your products displayed.
  • How many people you should bring with you and why.
  • What marketing “extras” are worth paying for, and what are a total waste of money.
  • How to make sure the important buyers stop by your booth.

MODULE 3: YOUR FIRST INTERACTIONS

  • What to say when a buyer walks in your booth.
  • What specific questions to ask buyers you speak to.
  • How to make sure you’re highlighting the right product to each buyer.
  • Who you should expect to speak to, other than buyers.
  • How to use a buyer saying “no” to your advantage.

MODULE 4: MAXIMIZING YOUR CLOSING POTENTIAL

  • What note taking system you must use to maximize the number of people you speak to.
  • What type of show specials you should offer.
  • Buyers expect you to be able to discuss in-store marketing collateral—what to offer and what to say.
  • WHAT key information you should gather from each prospective lead.
  • WHEN to follow-up with buyers after the show.
  • HOW to follow-up via email--strategies we use that get responses.
  • Example of a real follow-up email so you know what to say.
  • Other miscellaneous tips: what makes good “buyer bait”, types of attire, who else you should look for other than buyers, etc.
 

FREQUENTLY ASKED QUESTIONS

Can I take this course if I've never exhibited at a trade show before?

Yes. We cover everything you'll need to know, even if it's your first time.

What if I've already exhibited at a trade show?

If you weren't happy with the results at your last trade show, then this course is for you. The strategies in this course took us from $7K in sales at our first show to $30K at the same show the year after. We'll teach you these same strategies you can use to improve your ROI at the next show you attend.

How far in advance do I need to take this course?

You can take it as early as a few months out or as late as the morning of your next trade show! The entire course shouldn't take you more than 1.5 hours and the selling strategies can be implemented the day of. Most people take this course a few weeks to 3 months before their next show -- basically when they're in the process of preparing. Either way, you'll have access to this course for life so you can always come back and visit modules later!

How much of a time commitment is this course?

This total course runs about 1.5 hours (you can figure it as a 2-hour time investment in case you want to pause, take notes, or take breaks!)

What if I have a question?

We host live Q&A sessions in our Facebook Private Community for you to ask questions and get specific answers. Make sure to find us and join!

When does the course start and finish?

The course starts and finishes on your schedule! It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

What industry does this apply to?

The strategies and tools we teach in this course apply to all trade show categories including (but not limited to) apparel, accessories, jewelry, hand bags, home products, electronics, children's products, toys, personal care products, and more.

WHAT'S YOUR REFUND POLICY?

Due to the instant-access nature of this course + the digital templates, there are no refunds and all purchases are final.


 Ready to get the most out of your next trade show?