Realizing you have a competition out there that is doing something similar to you can feel like the kiss of death Usually it starts with a general Google search or some casual paroozing online and all of a sudden, you stumble upon another company selling a similar product in a similar market. This is when the panic usually sets in...
"I’ve tried pitching buyers but I never hear back”—we hear this from entrepreneurs over and over again so we decided write about it!
In this guest post, we talk about the top 3 reasons you didn't get a reply and what you can do to better your chances of hearing back next time around.
This post will shed some light on some of the most common mistakes we saw vendors make when we were on the buying side. Hoping that this info will help some of you adjust your current outreach strategies to maximize your potential for hearing back.
The info in this article comes from our own REAL EXPERIENCE on the buying side. This isn't what we "think" goes on... it's what really goes on.
The concepts in this post apply to ALL categories.
Don't forget to embed images of your product IN the body of your email and include all relevant product information a buyer may need (this includes line sheets)!
Give it a read and let us know what you think. Comment, email, post-- let us know what other roadblocks you're hitting and we'll address them here.
Share with someone you think could use some email pitch help!
It can be really intimidating trying to get your small business in front of a major retailer. You might be selling on Etsy right now and thinking of approaching a store like Anthropologie or Bloomingdale's so that you can scale your volume.
Maybe you've invented a brand new product all together and you're hoping to launch it at a mass merchant like Walmart, Home Depot, Bed Bath & Beyond, or elsewhere to maximize its reach.
Either way, you should know that getting your product sold at a large retail chain is possible even if you are a small business, solopreneur, or a one-man-show.
If you’re new to the term “line sheet”, we'll explain it in layman’s terms.
A line sheet is a clean, easy-to-read, 2-3 page summary of your product line, pricing, product info, etc. It tells the buyer everything they need to know about making an order with your company.
Everyone, from newbies to seasoned vendors, use linesheets. This is not something that is just for “beginners”. This tutorial will show you how we create an easy-to-update line sheet in Microsoft Word and provide you with free downloadable templates at the end (Microsoft word AND Excel versions).
People often ask questions like…
“How do retail stores decide if they want to go forward with my product line?”
– or –
“I can’t understand why this buyer isn’t re-ordering from me?”
Your product isn’t going to be a home run for every retailer who carries it. That’s the beauty (and beast) of dealing with large retail store chains.